Challenges:

• scaling past 15,000 students
• creating courses consistently
• expanding to new markets and niches
• growing on social media (Instagram, TikTok, YouTube, and LinkedIn)
• low landing page conversion rate
• ranking on highly competitive local SEO keywords

Strategy:

1. Expand to more profitable and less competitive niches by creating more courses
2. Getting traction to those courses and improving them based on student feedback
3. Creating high-converting landing pages, course titles, and descriptions
4. Email Marketing Automation
5. Social Media Growth and Content Creation Strategy
6. Creating course-specific content on social media
7. Getting profitable traffic from Facebook ads
8. Executing a full-stack SEO strategy
9. Testing funnels, ads, emails, etc.
10. Partnering with influencers and doing influencer marketing campaigns